Search Engine Optimization for Authors: Keywords with Dorit Sasson
Search engine optimization has often been the cause of headaches for many authors. With everything else that you have to do as an author, SEO can seem overly complicated and even a bit scary. Many think that it's too technical or not for them. But it...
Search engine optimization has often been the cause of headaches for many authors. With everything else that you have to do as an author, SEO can seem overly complicated and even a bit scary. Many think that it's too technical or not for them. But it doesn't have to be.
In today's episode, my guest Dorit Sasson shares how you can and should change your perspective on this topic. She explains how SEO is really about connecting with people you normally wouldn't have a chance to connect with.
Finding the right keywords and phrases will help you connect with the people you want to connect with or your target audience. It can be easy to pick keywords because they sound good or seem right, but Dorit encourages authors to take the time to really understand your audience so that you can craft the best keywords for them. This will take a little extra time, but in the end, it will be worth the effort.
Highlights12:44 With search engine optimization, you are trying to convince search engines that your website is useful and should rank higher than other sites.
22:02 Keywords are a single word, while key phrases are a cluster of words like "how to improve my SEO."
24:02 It's better to place keywords in the first few lines of a blog.
29:09 A pain point is something that keeps a person up at night.
Search Engine Optimization ResourcesWriter's Digest SEO Course Starting November 19, 2020
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