Instagram for Authors with Danielle Wilkinson
Instagram for authors is one topic guests and listeners alike have asked about. So I reached out to Danielle Wilkinson, a marketing specialist and social media strategist. In this episode, Danielle shares how authors need to niche down on Instagram t...
Instagram for authors is one topic guests and listeners alike have asked about. So I reached out to Danielle Wilkinson, a marketing specialist and social media strategist. In this episode, Danielle shares how authors need to niche down on Instagram to find their community, some mistakes to avoid, as well as common misconceptions about marketing. She also talks with us about creating an Instagram strategy and creating a content posting plan.
Highlights01:59 Danielle's Background
05:00 Best way to grow on Instagram
10:27 Why authors are so reluctant to niche down
13:31 The truth behind follow-for-follow and engagement pods
17:11 Where to find your community
21:06 What is an Instagram strategy
24:48 Choosing your content options
27:21 Instagram Metrics
29:39 Biggest mistakes authors make on Instagram
36:22 Common misconceptions about book marketing
39:02 Qualities of authors with consistent sales
40:20 Author Action Points
43:20 A little about Danielle's coaching business
Get more from the Show Notes.