Getting Local Media Coverage for Your Book

Getting local media coverage for your book can be a great way to increase visibility and sales in your community. By reaching out to local newspapers, radio stations, and television programs, you can pitch your book to journalists and producers and potentially secure interviews or feature articles. This type of coverage can be especially valuable for authors who are self-publishing or have a small publisher, as it can help to build buzz and awareness for your book among your target audience.

In this episode, Kenny talks with Mickie Kennedy, the founder of eReleases. Mickie started his business twenty-four years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing.

01:45 Introduction to Mickie Kennedy

04:25 Why authors often shy away from media

07:23 Strategies for reaching out to local media outlets and pitching your book

10:55 Tips for pitching

16:29 Where to find local connections

22:02 Process of Working with eReleases

34:36 Press Release

35:59 One Sheet vs. Press Release

40:15 What is the wire?

46:55 Author Action Point

Go out and create a list of local contacts. There are probably ten people in your area who would be willing to write about you and cover you on tv and radio. Make a list of those people and reach out to them. Don’t just do it once, but reach out to them quarterly. Try different approaches.

Free PR Master Class

www.ereleases.com