Buliding an Email List with PD Alleva

Building an email list is something that every author should be seriously considering. It is a great way to stay connected with your fans and build an authentic connection with them. Plus, being able to contact them about a promotion or a new book yo...

Building an email list is something that every author should be seriously considering. It is a great way to stay connected with your fans and build an authentic connection with them. Plus, being able to contact them about a promotion or a new book you have coming out is priceless. If you rely on social media to do this, you run the risk of them changing the rules without any input from you. Having your own list prevents you from losing touch with your people.

Today's show is all about building this email list. My guest is author PD Alleva, who admits that he wishes he had started building his list sooner. We talk about what you should include, how often you should send them, and give you strategies to help you grow.

One of these strategies is a Giveaway, which PD is in the midst of running. He shares his prep work and breaks down the process for us. As well as giving some helpful tips on how to decide on prizes.

Highlights

02:50 PD Alleva's publishing journey

04:50 Synopsis of his book The Rose

06:53 How PD began working on his email list

08:28 Why is a newsletter important?

09:50 How often should you send?

12:30 What should you include?

15:20 Platforms to help you grow your list

16:55 Strategies for building your list

18:55 A look into promo swaps

22:30 When should you start building your list?

26:38 Why have a list in addition to social media