Amazon Ads for Authors

Amazon ads are a great tool for an author who is wanting to increase their sales. But where should you start? What should you have in place before doing an ad? What type of campaign are you able to do? These are just some of the questions that my guest Matt Holmes will answer during this episode.

Matt is the author of The 7 Day Authors Guide To Amazon Ads, written under the pen name, Matthew J Holmes. He started his journey by helping his wife, Lori Holmes, promote her book series, The Ancestors Saga, and now helps authors take their first steps into Amazon Advertising.

01:48 Matt’s Journey

08:41 Why run Amazon ads

11:40 What to have in place before you start

16:39 Figuring out your targetting

19:29 Types of campaigns

23:37 What does it cost?

28:13 Biggest struggle authors have

31:30 How long does it take to manage ads

35:30 Resources

39:49 Mistakes to Avoid

43:31 Author Action Point

If you are ready to get started with amazon ads, you just have to make that leap and get going. If you can only budget $5 a day then start with that. You can set up an automatic targeting campaign for one book in your series, or your one best-selling standalone book. You don’t have to advertise every single book, just choose the best-performing ones and promote those.

Sponsored Products: The ones you see on the search results page and the product pages of other books. These are your workhorse, and you will get the best results.

Sponsored Brands: Appears at the top of the search results and can advertise three books. Amazon creates a landing page for this ad. These ads have a high conversion because of their prominence.

Lock Screen Ads: Appear on the lock screens of Kindle devices. These ads are hit-and-miss, and a lot of authors don’t use them. Only available in the US.

Publisher Rocket

The Seven Day Authors Guide to Amazon by Matthew J. Holmes

Twitter

www.matthewjholmes.com